Taylor Swift has made it clear she won’t perform at the Super Bowl halftime show, despite years of speculation. Instead, she is focused on supporting boyfriend Travis Kelce. Swift, who has been dating Kelce for nearly two years, attended this year’s Super Bowl but watched Kendrick Lamar’s performance from the sidelines. A source revealed that Swift doesn’t want to overshadow Kelce’s career while he’s actively playing, preferring to cheer him on.

Previously, a brand conflict with Pepsi prevented Swift from performing, as her Coca-Cola endorsement clashed with Pepsi’s sponsorship. However, with Apple Music now sponsoring, the obstacle is gone. Still, Swift will wait until Kelce retires to consider the opportunity.

If Kelce retires soon, Swift could headline the 2025 Super Bowl, but if he continues playing, she may have to wait until 2027 or 2028. The NFL remains eager to have Swift perform, knowing it would be a major win. For now, her priority is supporting Kelce’s career.