A recent study from the Pew Research Center highlights the diverse and shifting coalition that propelled Donald Trump to a historic win in the 2024 presidential election. While Trump’s victory was already notable, Pew’s analysis reveals important demographic changes, especially among groups traditionally aligned with Democrats. Hispanic voters were nearly evenly split between Trump and Kamala Harris, narrowing the Democrat margin from 25 points in 2020 to just three points in 2024. Trump also made significant gains with Black voters, increasing his support from 8 to 15 percent, and boosted his share of the Asian American vote from 30 to 40 percent. Among naturalized citizens—who now represent about 9 percent of voters—Trump’s support jumped from 38 to 47 percent, closing the gap with Democrats to just four points.

Beyond racial and ethnic shifts, Trump expanded his base by doubling his margin among non-college-educated voters, winning rural voters by 40 points, and dominating among regular religious service attendees with a 64 to 34 percent advantage. He also improved his standing with men, particularly younger men under 50. Pew’s study challenges the long-held assumption that higher voter turnout automatically favors Democrats, showing that a full turnout in 2024 likely wouldn’t have changed the popular vote margin significantly. PJ Media’s Sarah Anderson praised Trump’s unique appeal but cautioned Republicans to nurture these new supporters as individuals rather than as voting blocs. She stressed the GOP must seize this historic moment to maintain momentum or risk losing a generation of newly won voters.