In a surprise announcement at the Dallas Wings’ home opener, former President George W. Bush was named the WNBA’s first-ever Honorary Commissioner. Wearing a custom “Dubya for Three” jersey, Bush joked about the role, quipping that after the White House, he wanted a job “where the plays are actually bipartisan.” The league highlighted his longtime support for women’s sports and his viral 2023 appearance at a Wings game, where he enthusiastically demonstrated his free-throw form, as inspiration for the appointment.

The announcement immediately drew attention across political and sports circles. Former First Lady Michelle Obama praised the move on social media, while WNBA star Brittney Griner welcomed Bush with a playful comment about “dunking on Twitter trolls.” Even critics acknowledged the strategic public relations boost, noting that his presence could bring unprecedented attention to the league.

As Honorary Commissioner, Bush’s duties include ceremonial tip-offs, advocating for expanded media coverage, and designing a special “Freedom Ball” for the 2024 All-Star Game, referencing his painting hobby. At the press conference, he joked about avoiding “hanging chads” on the scoreboard before participating in a lighthearted three-point contest, where he reportedly made one shot out of ten attempts.

The appointment reflects the WNBA’s ongoing push for gender equity in sports. By placing a high-profile figure like Bush in a ceremonial role, the league hopes to amplify visibility, spark conversation, and attract new fans, while maintaining its commitment to celebrating and empowering women athletes.

Fans and media alike were charmed by Bush’s humor and enthusiasm. His playful demeanor, combined with his genuine interest in the sport, created a memorable moment that balanced entertainment with advocacy. The event showcased the league’s willingness to embrace unconventional partnerships to highlight its mission.

As the season prepares to officially tip off next week, Bush left attendees with a signature Bushism: “Fool me once… shame on you. Fool me twice… well, let’s just say these ladies don’t get fooled at all.” His unexpected involvement adds a unique and lighthearted spotlight to the WNBA’s growing national presence.